Franchise Fee: $60,000
Royalty: 7%
Total Investment: $1,043,510 - $1,261,090
Can Be Home Based: No

Founded: 2014
Franchised: 2021
VetFran Member: No

Heyday is the modern “facial shop” that marries spa‑quality results with the repeat‑visit economics of a fitness studio. Clients book 30 to 50 minute, personalized facials, tack on targeted enhancements, and shop curated skincare, then keep coming back through an optional membership that bills monthly and unlocks perks. That triple engine of recurring dues, à‑la‑carte services, and high‑margin retail gives each shop predictable, diversified cash flow while meeting surging demand in the $100 billion U.S. skincare market. A proprietary CRM drives rebooking and product suggestions, and national brand campaigns feed local pipeline, so owners focus on high‑level growth rather than day‑to‑day marketing.

The franchise is designed for portfolio builders who want professional support and scalable economics.  A $60k franchise fee and an all in investment of roughly $1.04 – $1.26 million open the doors to a turnkey package that includes real‑estate liaison, shop design, launch marketing, and a 146 hour blended training program covering operations, esthetics, retail, and P&L management.